Jollylook - The First Cardboard Vintage Instant Camera!

Created by Jollylook

Jollylook - The First Cardboard Vintage Instant Camera!
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6,110 backers pledged $377,429.00 on Kickstarter

The vintage instant camera that works on Instax mini film, and is made from recycled cardboard!

Raised in Kickstarter
$377,429.00 / 6,110 backers
Raised in BackerKit
$21,529.60 / 5,821 backers

Learn About Our Project:

Jollylook - A simple fold out camera for analog snapshots, made entirely from recycled paper and cardboard. No electronics - some paper, a pair of lenses and a cartridge for instant mini photos. Environment friendly - we use less materials than used in the packaging of a regular camera. The camera body, the shutter and aperture are made of thick paper and laminated cardboard.

Stretch Goals:

Vintage Design - retro with a little steampunk.

Foldout and Compact - a little bigger than an iphone box.

A Great Gift - can be used immediately and instantly.

A Great Toy - Jollylook is a great teaching toy for children. Your kid can take it apart and see how it works.

A Great Souvenir - even after use Jollylook is beautiful on the shelf!

Fun - entertaining and positive emotions.

Beautiful Photos - using Instax mini film you get 10 instant classic color or monochrome analog unique photos. (the cartridges can be changed many times easily and quickly )

Environment Friendly - easily recyclable, as dangerous to the environment as a banana peal!

The Magic

When moments of life that we see freeze on paper - it is magic. Imagine the people who saw it happen for the first time nearly two hundred years ago! Year after year, many people learned "freezing" moments of life on paper. Take what we made for you and create the magic for yourself, learn and experience some part of what had to be done, all the effort to freeze a moment.

The Magic!
The Magic!
How does it work?

Just as an analog plastic and metal camera! Set the lens position to landscape, group, portrait or macro:

Choose the aperture  (f/8, f/11, f/16, f/22; f/32; f/45; f/64; pinhole)

Pull out the viewfinder:

 Look through the viewfinder:

Press the shutter-release button!

  Then roll out the exposed photo by turning the handle for developing - the rollers break the capsule with the processing liquid, and initiate the developing process.

After a few minutes you have a unique photo in your hands

 Jollylook uses Fujifilm “instax mini” instant film cartridges which are available worldwide

  The cartridges can be changed many times!

How it all began:

Once I was showing my son what's inside the analog camera and how analog photography works, I thought then - "what if the package itself transformed and fulfilled the function of the camera and the picture turned out immediately?! There was no problem with instant photo technology, people solved this problem long time ago. What remained to create was an analog camera that would be simple and contained in the package, worked properly and allowed to take photos and get instant results.

I had to study the structure of many analog cameras, before being able to make the shutter - the most difficult part in the development was the shutter (no existing structure worked for Jollylook, so I had to invent a new shutter). After construction and testing of many prototypes we made it, a shutter which works perfectly and consists of only four pieces of thick paper and two tiny circular rubber bands. After picking the right lens and calculating the aperture, we created a folding "accordion" camera body from paper, then the case where the cartridge is placed, and we moved to the design, here there where no doubts - it had to be retro with a little steampunk look. Then we had difficulties with the unit for getting the photo out from the cartridge but after testing many options, we achieved a perfect result, photographs are now developed and pulled with a rotating handle.

And of course, drawings and mockups ...and then the development of the production technology, the development of the equipment necessary for manufacturing, the selection of materials, the search and selection of contractors, and many other important little things that make up the production preparation.

Some photos taken with Jollylook:



You can take close-ups from a distance of 50 cm (20 in) and you can take photos with a pinhole.

  A pinhole is a tiny hole that acts as a lens, you only need accuracy and patience. When taking photos with the pinhole - exposition can be up to a few minutes long!

You can take photos with a manually operated shutter speed and you can take double exposed photos

P.S. The photo with the dog is the first ever photo made with Jollylook!
P.S. The photo with the dog is the first ever photo made with Jollylook!

Jollylook consists of:

Technical specifications:

  • Lens - a meniscus lens with a focal length of 110 mm ( 4.33 in ), allows to take photos from portrait to landscape. can be moved up to shoot through the pinhole.
  • Viewfinder - a Fresnel lens 
  • Aperture - a switchable diaphragm with manual adjustment for the seven values: f / 8, f / 11, f / 16, f / 22; f / 32; f / 45; f / 64 + pinhole.
  • Shutter - automatic with shutter speed of 1/250 or 1/160 and manual shutter mode with the possibility to control the exposure time manually.
  • Pinhole - a round hole in a copper foil 0.6 mm (0.023 in) in diameter, located on the diaphragm disk
  • 10 shots per instax mini cartridge (the cartridge can be changed many times)
  • Storage conditions - store in a dry and dark place at room temperature.
  • conditions of use - use at temperatures between 10 - 35 °C (50 -95 ℉) in dry weather.
  • Size when folded 85 x 127 x 48 mm ( 311⁄32 x 5 x 157⁄64 in )
  • Fujifilm “instax mini” instant film cartridge
  • Photo size 46(W) x 62(H) mm

The Rewards:

 The Jollylook Team:

Oleg Khalip - the author of the idea - a designer and inventor with 30 years of experience in organization and design of production facilities in the field of engineering.

Yuri Sibiryakov - an experienced designer with 40 years of experience in aviation engineering, design of devices and equipment. in Jollylook he is in charge of product design and production equipment.

Evgeniy Ivanov – a film director who loves instant photography and film. Our internet man, takes care of marketing, PR and social networks.

Anna Gorbenko - organizes cooperations and procurement, monitors the delivery and saves our money. Also many times she reminds us to eat!

Mariia Khalip – creates computer graphics and artwork. Inspires us with her neatness and greate sense of style.

What is done:

  • Developed, manufactured and tested several dozens of prototypes
  • We have developed various versions and tested the tooling for production
  • We applied for a patent in the US and globally

What has to be done:

  • Order the production of molds for the lenses and the developing unit
  • Organize a large-scale production
  • Marketing

Why do we need you support?

We chose Kickstarter because this is where people who are interested in everything new and unusual are, they are positive and supportive. We can make sure Jollylook has fans all over the world. We will be able to pay for the manufacture of molds for the lenses and the developing device and to organize large-scale production.



Latest Updates from Our Project:

Production Progress
24 days ago – Mon, Jun 05, 2017 at 01:17:30 AM

Hello Beautiful People of The Jollylook Community!

We hope all is well! Thank you again and again for backing Jollylook!

For tha past month, while the molds are still beeing produced, we worked on finalizing all the other parts of Jollylook to get the best quality possible. We want to share with you the results:

The Jollylook lens:

The first batch of Jollylook lenses where made on a trial mold to check the accuracy. The lenses showed great results during tests and got approved by our team. We are now waiting for the final lens mold to be ready. Here are the the first trial mold Jollylook lenses:


The Jollylook Pinhole:

After several attempts, we finally found a manufacturer who was able to make a proper pinhole hole of the right size (0.380mm) with laser cutting, we are already happy with the results, but we are still working together on making the edges even smoother:

 The Jollylook development rollers:

After so many prototypes and versions, we finaly got an excellent result, only the fourth factory that tried to make the rollers for us - produced the quality that finally suited us. We are proad to show you one of the Jollylook rollers that will guarantee the perfect development of each photo taken with Jollylook:

We would like to thank you All once again for making Jollylook a reality!

We will keep you updated on the progress and will post the next update as soon as all the molds are ready and we can start assembling the first batch of Jollylook cameras.


Untill next time,

The Jollylook Team.

Production and Shipping!
about 2 months ago – Mon, May 08, 2017 at 01:05:23 AM

Hello, to the Beautiful People of The Jollylook Community!

It has been more than a month since our last update! The past few weeks we dedicated to finding the best partners for manufacturing Jollylook in Shenzhen, China.

We can't wait to tell you all the news!

First of All, we want to thank the people who helped us with everything in Shenzhen, From translation to finding and visiting so many manufacturers and picking the best ones for Jollylook! Huang and Baiarma - Thank You!


The results:

1. We found a very professional lenses manufacturer and ordered the mold for the Jollylook lens, we should be receiving the first lenses in 3 weeks from now!

2. We found an experienced molds manufacturer and ordered the molds for the "Developing mechanism" of Jollylook. Those should be ready in 30-40 days.

3. We ordered the metal parts, the springs and the rollers for the "Developing mechanism" of Jollylook

4. We purchased the Fresnel lenses for the Jollylook viewfinder.

5. Cardboard - This was the hardest part! We visited two dozens of cardboard printing and packaging manufacturers, and finally, we found a very good manufacturer who loved the idea of Jollylook. We will not only be making the body of Jollylook with them, but also we will assemble Jollylook in this factory:

6. Shipment - we have great news, we partnered with Floship for fulfillment!

Floship is a leading provider of international crowdfunding fulfillment, recognized for fast and cost-effective worldwide shipping services. We visited their main office in Hong Kong to meet Stephanie, who we were in contact with via email before. Stephanie took us to Floship warehouses, and we were very impressed with their professionalism! Now we are working together on preparing for shipment.

7. Timing - We spent more time than expected to find the best manufacturers for Jollylook, but we found them and we began the manufacturing process. Taking that into consideration, we are sorry to say that we now understand that there will be a slight delay in manufacturing. Should everything works out well, the first Jollylooks will be ready in the beginning of July and we will be able to start shipping straight away.

We would like to thank you All once again for making Jollylook a reality!

For those who missed the campaign - our pre-order store is live on Backerkit (with delivery in August 2017):

The pre-order store will be updated with more items and "add-ons" very soon.

We will keep you updated.


Untill next time,

The Jollylook Team.

BackerKit survey and News!
3 months ago – Fri, Mar 31, 2017 at 12:02:12 AM

Hello! To The Beautiful People of The Jollylook Community!

We hope all is well! Thank you for making Jollylook a reality! A few things need to happen before we can kick off production and fulfillment. It's been a while since our last update and we can't wait to tell you all the news:

1. Backerkit survey!

We are excited to announce that we have transferred all Backer pledges to our pledge management tool, BackerKit.

You should receive an email from BackerKit this week with a link to your account that includes all your Backer information in it. It will take a few days for all the emails to go out. Please be patient. (And don’t forget to check your spam folder.) It is important to respond to your survey since we need this information for fulfilling your rewards.

You do not need to create a BackerKit account to fill out your survey, just click on the survey link, fill it out, and you’re all good to go! You will be able to provide shipping information, and pledge for more “add-ons” if you'd like. You do not have access to this survey link yet, but it will be available soon via email!

We will be adding more "add-ons” like film and filters, and we will post about them in updates so you don't miss them.

You can update or modify your survey answers anytime before we begin shipping. Simply click on the same personalized email link and it will take you to BackerKit where you can modify your responses. We will be sure to let you know when we will "lock down" the survey (estimated for May 25 2017). One thing to note is that you must fill out the entire survey before we can ship your reward.

If you need to review your information or pledge status, you will be able to recover your survey here:

If you use your Facebook login for your Kickstarter account, the BackerKit survey will be sent to the email you used for your Facebook account. If you have another email address that you would prefer to use, please contact support at and we'll get you sorted out!

2. Pre-production:

We have partnered with an experienced manufacturing agency in Shenzhen, China. Together we will go from the production of several samples to series manufacturing. We've been working intensely together over the past month to get all of the parts and drawings finalized for production in China. Together we studied and selected several suppliers for each category, asked them for prices / print runs / production time for samples / batches / samples. Our next step will be visiting Shenzhen in two weeks from now, we will see the manufacturers production opportunities, and once the first samples are assembled we will negotiate and lock down the partners to start the production. We will keep you updated and share with you more info and pictures as soon we get to China.

3. Stretch goals prototypes:

We only showed drawings of the stretch goals earlier, and we are sure you are curious what the stretch goals will look like, here is how the first prototypes look like:

Stretch Goal #1 - Jollylook plate for tripod (3D printed prototype)
Stretch Goal #1 - Jollylook plate for tripod (3D printed prototype)


Stretch Goal #2 - Jollylook clip-on filter mount for the lens
Stretch Goal #2 - Jollylook clip-on filter mount for the lens

We are still working on Stretch Goal #3 - Jollylook Neck Strap, and we will show it to you in the next update. The good news is - once it is ready - it will be available as an add-on on Backerkit.

4. Instax mini monochrome film.

Many of you have asked for the choice of monochrome film. We are excited to say that you will be able to choose Instax mini monochrome film to come with your Jollylook (one cartridge per camera) with an extra fee of 3$ only in our Backerkit survey.

5. For those who missed the campaign:

We received so many messages and emails from people who missed the Jollylook campaign, but still wanted to support Jollylook. We have good news - we launched a pre-order store on Backerkit (with delivery in August 2017):

The pre-order store will be updated with more items and "add-ons" as soon as they are ready for pre-order.

We will keep you updated.


Untill next time,

The Jollylook Team.


4 months ago – Fri, Mar 03, 2017 at 09:40:00 PM

Hello Beautiful People! 

With only 100 minutes left of this campaign - Jollylook is over 2500% funded!

We would like to once again say THANK YOU ALL VERY MUCH for your support to Jollylook!

Also, we have had a chat with the amazing team over at ars-imago. We share a lot of passion for analog photography. They have an active LAB-BOX Kickstarter campaign - The first multi-format daylight-loading film tank. So please check them out and spread the love for film photography!

We will be back soon with updates on fulfillment and we will be sharing with you the process of manufacturing Jollylook.

Until next time,

The Jollylook Team.


4 months ago – Thu, Mar 02, 2017 at 06:17:04 PM

HELLO Dear Jollylook community!

With only 24 hours left, we’re thrilled to be 2435% funded!

Thank you for your Massive support of Jollylook.

The Jollylook community is amazing. We are so appreciative of all of your great ideas and words of support. It doesn't matter whether you pledged $1 or $1499, whether you shared with a few friends or with hundreds of friends. Over the past month, you've pledged to help us make Jollylook a reality and bring to life cardboard analog photography! We are so excited!

Because of You - children from all around the world will be able to learn the basics of analog photography, analog photographers will enjoy taking photos with Jollylook and so many professionals will create amazing analog images!

What is next:

We are now in the process of choosing the suppliers and preparing for mass production of Jollylook. We will keep you updated throughout the whole manufacturing and fulfillment process.

About a month after the campaign ends, we'll be sending you a survey via Backerkit, in which you will be able to provide your delivery address and choose add-ons.


Until next time,

The Jollylook Team.