Jollylook - The First Cardboard Vintage Instant Camera!

Created by Jollylook

Jollylook - The First Cardboard Vintage Instant Camera!
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6,110 backers pledged $377,429.00 on Kickstarter

The vintage instant camera that works on Instax mini film, and is made from recycled cardboard!

Raised in Kickstarter
$377,429.00 / 6,110 backers
Raised in BackerKit
$21,529.60 / 5,821 backers

Learn About Our Project:

Jollylook - A simple fold out camera for analog snapshots, made entirely from recycled paper and cardboard. No electronics - some paper, a pair of lenses and a cartridge for instant mini photos. Environment friendly - we use less materials than used in the packaging of a regular camera. The camera body, the shutter and aperture are made of thick paper and laminated cardboard.

Stretch Goals:

Vintage Design - retro with a little steampunk.

Foldout and Compact - a little bigger than an iphone box.

A Great Gift - can be used immediately and instantly.

A Great Toy - Jollylook is a great teaching toy for children. Your kid can take it apart and see how it works.

A Great Souvenir - even after use Jollylook is beautiful on the shelf!

Fun - entertaining and positive emotions.

Beautiful Photos - using Instax mini film you get 10 instant classic color or monochrome analog unique photos. (the cartridges can be changed many times easily and quickly )

Environment Friendly - easily recyclable, as dangerous to the environment as a banana peal!

The Magic

When moments of life that we see freeze on paper - it is magic. Imagine the people who saw it happen for the first time nearly two hundred years ago! Year after year, many people learned "freezing" moments of life on paper. Take what we made for you and create the magic for yourself, learn and experience some part of what had to be done, all the effort to freeze a moment.

The Magic!
The Magic!
How does it work?

Just as an analog plastic and metal camera! Set the lens position to landscape, group, portrait or macro:

Choose the aperture  (f/8, f/11, f/16, f/22; f/32; f/45; f/64; pinhole)

Pull out the viewfinder:

 Look through the viewfinder:

Press the shutter-release button!

  Then roll out the exposed photo by turning the handle for developing - the rollers break the capsule with the processing liquid, and initiate the developing process.

After a few minutes you have a unique photo in your hands

 Jollylook uses Fujifilm “instax mini” instant film cartridges which are available worldwide

  The cartridges can be changed many times!

How it all began:

Once I was showing my son what's inside the analog camera and how analog photography works, I thought then - "what if the package itself transformed and fulfilled the function of the camera and the picture turned out immediately?! There was no problem with instant photo technology, people solved this problem long time ago. What remained to create was an analog camera that would be simple and contained in the package, worked properly and allowed to take photos and get instant results.

I had to study the structure of many analog cameras, before being able to make the shutter - the most difficult part in the development was the shutter (no existing structure worked for Jollylook, so I had to invent a new shutter). After construction and testing of many prototypes we made it, a shutter which works perfectly and consists of only four pieces of thick paper and two tiny circular rubber bands. After picking the right lens and calculating the aperture, we created a folding "accordion" camera body from paper, then the case where the cartridge is placed, and we moved to the design, here there where no doubts - it had to be retro with a little steampunk look. Then we had difficulties with the unit for getting the photo out from the cartridge but after testing many options, we achieved a perfect result, photographs are now developed and pulled with a rotating handle.

And of course, drawings and mockups ...and then the development of the production technology, the development of the equipment necessary for manufacturing, the selection of materials, the search and selection of contractors, and many other important little things that make up the production preparation.

Some photos taken with Jollylook:



You can take close-ups from a distance of 50 cm (20 in) and you can take photos with a pinhole.

  A pinhole is a tiny hole that acts as a lens, you only need accuracy and patience. When taking photos with the pinhole - exposition can be up to a few minutes long!

You can take photos with a manually operated shutter speed and you can take double exposed photos

P.S. The photo with the dog is the first ever photo made with Jollylook!
P.S. The photo with the dog is the first ever photo made with Jollylook!

Jollylook consists of:

Technical specifications:

  • Lens - a meniscus lens with a focal length of 110 mm ( 4.33 in ), allows to take photos from portrait to landscape. can be moved up to shoot through the pinhole.
  • Viewfinder - a Fresnel lens 
  • Aperture - a switchable diaphragm with manual adjustment for the seven values: f / 8, f / 11, f / 16, f / 22; f / 32; f / 45; f / 64 + pinhole.
  • Shutter - automatic with shutter speed of 1/250 or 1/160 and manual shutter mode with the possibility to control the exposure time manually.
  • Pinhole - a round hole in a copper foil 0.6 mm (0.023 in) in diameter, located on the diaphragm disk
  • 10 shots per instax mini cartridge (the cartridge can be changed many times)
  • Storage conditions - store in a dry and dark place at room temperature.
  • conditions of use - use at temperatures between 10 - 35 °C (50 -95 ℉) in dry weather.
  • Size when folded 85 x 127 x 48 mm ( 311⁄32 x 5 x 157⁄64 in )
  • Fujifilm “instax mini” instant film cartridge
  • Photo size 46(W) x 62(H) mm

The Rewards:

 The Jollylook Team:

Oleg Khalip - the author of the idea - a designer and inventor with 30 years of experience in organization and design of production facilities in the field of engineering.

Yuri Sibiryakov - an experienced designer with 40 years of experience in aviation engineering, design of devices and equipment. in Jollylook he is in charge of product design and production equipment.

Evgeniy Ivanov – a film director who loves instant photography and film. Our internet man, takes care of marketing, PR and social networks.

Anna Gorbenko - organizes cooperations and procurement, monitors the delivery and saves our money. Also many times she reminds us to eat!

Mariia Khalip – creates computer graphics and artwork. Inspires us with her neatness and greate sense of style.

What is done:

  • Developed, manufactured and tested several dozens of prototypes
  • We have developed various versions and tested the tooling for production
  • We applied for a patent in the US and globally

What has to be done:

  • Order the production of molds for the lenses and the developing unit
  • Organize a large-scale production
  • Marketing

Why do we need you support?

We chose Kickstarter because this is where people who are interested in everything new and unusual are, they are positive and supportive. We can make sure Jollylook has fans all over the world. We will be able to pay for the manufacture of molds for the lenses and the developing device and to organize large-scale production.



Latest Updates from Our Project:

4 months ago – Thu, Feb 23, 2017 at 12:35:44 AM

A BIG HELLO To The Jollylook Community !

We are now 5000 beautiful people from All around The Planet!

We had no idea 17 days ago what the launch of Jollylook will turn into! We personally loved Jollylook when the first prototype was created, but we had no idea Jollylook would get so much support and love!

Jollylook Is Now 2000% Funded!


A SPECIAL THANK YOU for your comments and for sharing your ideas on how to make Jollylook even better, please keep those coming, we love to hear your thoughts and ideas.


We decided to partner with a fulfillment company that will help us make sure you get your Jollylook in any part of the world! We are now powered by Backerkit!

 Backerkit will make it easy to survey, collect shipment info and process pledges for fulfillment.


With your massive support we've already unlocked our Stretch Goals #1 and #2!

Here they are:

Stretch Goal #1 ($100K) - Jollylook plate for tripod!

Jollylook plate will allow you to easily mount Jollylook on any tripod!
Jollylook plate will allow you to easily mount Jollylook on any tripod!

 Stretch Goal #2 ($250K) - Jollylook clip-on filter mount for the lens!

Jollylook Filter mount will allow you to use color filters on the lens!
Jollylook Filter mount will allow you to use color filters on the lens!

 Thank you once again! Thank you for sharing Jollylook on your social networks. We believe that with your massive support we will soon unlock Stretch Goal #3 ($500K) - Jollylook Neck Strap.

We are now fully focused on preparing for mass production of Jollylook and partnering with the best shipping companies to make sure you All receive your Jollylooks on time.

We will keep you updated.


Untill next time,

The Jollylook Team.






4 months ago – Thu, Feb 16, 2017 at 02:56:34 AM

Hello Jollylook Community!

We are now 3000 beautiful people from All around The Planet!

Thank you for all your support, for sharing, for every comment and every message, and every vote!

We recieved 857 votes on the link that was provided in the backers only survey + 2 votes on Kickstarter - from Coco in the comments and from Samuel Wiederkehr in a message. All counted and now...

The Results Are:

  • Strech Goal Number 1 ($100K) - Jollylook mount for fixing on tripod, tree, furniture.

  • Strech Goal Number 2 ($250K) - Jollylook clip-on filter mount for the lens.

  • Strech Goal Number 3 ($500K) - Jollylook neck strap.

Jollylook Stretch Goals Results
Jollylook Stretch Goals Results

Thank you once again and again and again!


The Jollylook Team.






4 months ago – Tue, Feb 14, 2017 at 06:13:11 PM

WOW, What A Fantastic First Day!

We got 100% funded in 11 hours, and 227% funded in the first 24 hours with 30 more days to go! All of that is because of You!

Thank You Beautiful People!

You didn't just help us get funded, You also just created a fantastic Jollylook Community! We are so happy and excited!

Thank You for every pledge and every message and every post and every share and every tweet! It is indescribable how Great You are!

We are The 3d most popular project in Product Design because of You!
We are The 3d most popular project in Product Design because of You!

We are now working on stretch goals, we will announce our stretch goal options tommorow, and You will be able to help us choose what stretch goal to come first!

Many of you have asked us if it is possible to back more than 10 Jollylooks! We will add a 15 and 20 pledge option later today!

We recieved tons of great questions about Jollylook and are working hard to keep up so you get all the information you want to know about Jollylook. We will also create FAQs today with answers to most of your questions.

Thank you for continuing to tell all your friends about Jollylook! We are working hard to make sure you will absolutly love your Jollylook!

The Jollylook Team,